Target Population Essay Example for Free

Target Population Essay My Target population will vary from area to area, different people live in different areas. Some areas people of higher status and class will want high quality goods. Other areas rent could be lower so this could effect my choice of location as well. Also the time of year could effect my target population, during the summer there would be more tourists than locals, and not many people like to go out to dine during the winter. The style of the restaurant will affect the target population, how I decorate the restaurant, the choice of colours and sorts of music as well. The choice of advertising will attract different sorts of target population, if I advertised in a higher class magazine or paper, I would get customers with a higher status. If I advertised in a teen magazine I would expect teenagers to come to my restaurant. Advertising on the city radio could attract local business men or commuters to the restaurant. Also allowing people to make party bookings or reservations will help attract a wealthier target market, if they want to book the whole restaurant. To attract a good target population I may decide to set lowest possible prices for my first menu, this will capture customers. Then I could raises prices and add new meals to a next menu. To really find my target population I have decided to draw up a questionaire and ask a few members of the public to fill it out to find out what they are interested in. The Business And The Product I have chosen to start a chinese themed restaurant and I will be selling both vegatarian dishes and meat dishes. I have considered starting the business near central London, therefore aiming mostly for tourists as customers. The rent in the area is quite high so I have decided to hire just enough staff to cover floors. Staff will be trained internally by a manager, this will set high standards and will save money, also staff will learn skills they need not irrelavant skills. I will have to ask a friend to design a high class menu, asking a friend to design the menu will save some money. I will decorate the restaurant depending on my questionaire results, but if I was aiming for a higher class and tourists I would use simple decoratives, at the same time different and unique. Pricing will differ from meal to meal, and also on demand and ingredients used. Location To find a suitable place to locate my restaurant I will need to look around certain areas for cheap affordable places. The place will need to be easy to find and have easy access. I may need to look for areas new famous landmarks or sites, to attract tourists. Also location will effect availability of labour and how much salary will be. If located in a wealthy area salary will be higher. Promotion Advertising Well, I have decided to advertise in a local specialist magazine, and local paper. I chose these because they will allow me to include some information about the restaurant where as, if I was to advertise on radio not many words can be fitted in and it isnt visual. I need visual advertising so I could include a Map so customers can cut ths out and keep it so they know where to locate my restaurant. If I have the money I considered renting a billboard or producing posters to put up in the local area. This will attract a larger audience if placed by busy roads or streets and I could also include a map, but they can not cut it out and refer to it. Sales Promotion I could have special lunch offers, or issue vouchers for the next time a customer visits they could get money off. I could also offer free dishes to promote new additions to the menu. This sort of promotion could make customers want to come back since they know they are getting money off, or they might come back to try out new additions to the menu. Also this helps promote new additions to the menu so customers may want to order them next time. Direct Marketing I am also going to post menus of the restaurant to local residences alerting them a restaurant is near by. This will include a map, a telephone number incase people might consider ordering a takeaway. This sort of marketing is quite effective and could draw alot of customers to my restaurant. Public Relations I could invite people from local papers and local magazines to taste my meals, asking them to write a review about the restaurant. If the public was to read about the reviews and the reviews are good people might come just to see if the crittics are right. This is quite effective but can also have disadvantages, if the food is not too good crittics will write bad things about the restaurant.

Divinity of Rama in Ramayana

Divinity of Rama in Ramayana Divinity of Rama in Ramayana The Ramayana is as old and mysterious a poem just as the controversial divinity of Rama, the protagonist. The question of whether Rama is a divine being or just a ‘written-about here has been lingering in the minds of many scholars, especially Western Scholars, for so long a time and still remains satisfactorily answered. Many attempts have gone into critically examining the Ramayana, the first and without any doubt most important Indian poem. Many scholars have marshaled a host of interpretation on interpolations that to some extent explain the doubts that Ramas divinity was not part of the original poem but rather later additions. Using Homeric analysis some scholars posit that a given passage can be dropped or added to an original piece of art in this case the Ramayana.Therefore the sections of the Ramayana presenting Rama as a divine here were later interpolations. They support the view that Rama is a divine incarnation was not an original part of the poem but a later addition. It is argued that the deification of Rama is was a slow process of euhumerisation whereby a â€Å"Semi-hero† of past historic and heroic scene reincarnates through and local divinity into a demigod status, only later on to achieve deity[1]. On the contrary, however, Rama is presented as a ‘thorough human. This is the opinion held by Western scholars. The reason is that about a quarter of vulgate did not form the original â€Å"valmiki† poem from which all our versions come[2]. The divinity of Rama is to be addressed from the higher ‘criticism because even so, arguments that challenge his divinity have been fronted party because of the enormity of doubt. For example books II VI according to Ruben, a Western scholar, were all later insertions to the original work. On the contrary Rama is assumed to be reincarnation of Vishnu, through a heroic epic. However, some scholars argue that Ramas divinity is not to be judged with accordance to the later additions to the Ramayana but be judged from the entire perspective of Ramayana[3]. Ramas interview with his dead father ‘Dasaratha is a divine capacity. Rama, ‘the heart of the gods, and their deepest secret is presented as divine being or so. Because, how then can he talk to his dead father as if the dead father was still alive, and wishes him well and ‘a long life. This is more than just human. Its the logic of divinity meaning the human embodiment of divinity. Rama was a great ruler, with the features expected of a husband. Indian traditions and culture view the easy accommodation of a ‘divine being into an ‘ideal human. If Rama was an ideal man as postulated, it was only possible he became the ‘divine savior.[4] From books II VI, Rama is presented as a hero who challenges evil. A human figure to defeat superhuman adversity probably, Rama has the divine power to be able to do just that[5]. From such happenings the Ramayana is laden with the mystery of Ramas nature. It makes no logic that Rama; a human being can destroy Ravana supers natural being because indeed the two cannot be linked, not unless there is a divine force to bond the two diversities.There are some explicit statements from Ramayana that present Ramas as a King with more than human powers. Surpanakha for example presents Rama to her brother Khara as â€Å"the image of the king of gandharras[6]. Sita refers to Rama as having divine powers. It becomes evidently clear that Rama indeed has divine powers and is not only a human King figure but rather a godly one too. There are direct statements from Ramayana that express the superhuman nature of Rama. He receives those words from Laksmana in the third book when Rama was getting re ady to destroy the Worlds in a fit of rage over the demise of site[7]. The Ramayana narrative excludes gods and categorically so, similarly, it debars men implicitly just like the Greek epic of Achilles. In both, we encounter the ‘heroic paradox. Just as Achilles superhuman character in the epithelia cited above, Rama qualifies to the same caliber of socio-religious stature of divine beings. And reaching the Ramayana, it enables us to transform it to the mythic level of struggle between divinity and humanity, evil and good. So then, transforming the character of the antagonist to envision the ability of the hero to engage formidable and vast unearthly powers of the foe is true of Rama.[8] In the Indian cultural history, evil is not presented a psychosocial problem of human life but is rather presented as a mythic problem. Note that the demonic issue does not constitute itself as plainly a human issue and cannot be devised in human terms because the human expresses itself only as in opposition to demonic. And the struggle against demonic evil is a s such lying wholly beyond the sphere of human participation[9]. Evil is terrestrial, and in this universe, the extermination of evil is only divine. Rama was banished and excluded from taking kingship. However, according to Ayodhyakanda, Bharadvaja, a prophet tells Bharata that he should not fault Kaikayi because Ramas banishment will turn out to be a great blessing (Pollock 512). Previously Bharata had refused to consent to Ramas wishes to become king. The destructions following the death of the king of Ayodhya forced all seers into a committee that spoke to Bharata about the destruction of Ravana. The Ramayana clearly spells out the rather superhuman nature of Rama; both in its original form and even with the added chapters to it. The entire narration is bent on giving Rama a divine appearance. Rama is documented to have seen the wise lad himself, the lord of gods, his body luminous of fire or the sun. Rama witnessed this apparition on his way to the ashram of the sage of Sarabhanga[10]. This passage where Rama sees the lord of the gods can be adequately defended from the conventional interpretation. At the defeat of Ravana, Ramas father appears and the conversation that ensued proves further that Rama was supreme among men. The excerpt vividly portrays Rama as a human -semi-god with the ability to combat evil even for the other gods. In the Ramayana, the boons particulars were that Ravana would not be destroyed or slain by anything be it gods, danavas, gandharvas pisacas birds or even serpents. Ravana though is greedy and wanted the ultimate power of immortality, Ravanas destruction by Rama as such was a work of the gods to avenge the abusive character of Ravana. The connection between the gods and Rama is imminent enough to account for Ramas divinity[11]. Looking back at the birth of Rama, in the Balakanda, it comes near to explaining and declaring Ramas birth plus that of his three brothers as borne by divine intervention; their births as incarnations of Vishnu. This part of the Balakanda is nearer to the older pattern than the second part of Uttarakanda, where the prevailing attitude is that Rama is divine. However later on, the attitude of dedication and complete self-surrender to Rama re-establishes Rama as an incarnation of Vishnu. However, the lack of the term Avatara is less surprising in the general sense of which it can be used to describe the four brothers as ‘embodied Avataras as it were of dharma, Artha and Kama together with Moksa. Probably the growth of the storys popularly influenced religious convictions to all because, as early as the Uttarakanda Ramas story was widespread, wide enough to evoke a religious following[12]. Maybe to point out a little behind the mind thought could Ramas following have a cultish aspect? Maybe later on one can cite the incident where the crow that tormented Sita takes refuge in Rama, himself, from his arrow. This incident though later on accommodated as usual points at the inclinations towards divinity of Rama. The Ramayana does not give evidence of the existence cult before the 12th century. However, there should be no denying that one could have been there. The question of why the crow rested with Rama poses a question of whether righteous inclination is an all time right or a compromised right. But rather emphasizing Ramas righteousness, one would follow the network of Ramas following and its amazing how divine Rama is conceived to have been. Rama is readily tolerable in the Buddhist tradition, as a Bodhisattva. In Jainism Rama is accepted as one of the greatest figures[13]. It is true that the popularity of Ramayana precipitates the widespread controversy on the divinity of Rama in the story and the controversy on whether his divinity is an inclusion in the poem. Despite the opposing western perspectives Rama is understood widely as one who is righteous, dharmajua, and grateful, truthful and resolute. There are indications from his virtues, which point to the fact that Rama was more than human. The attributes of Rama to challenge evil complete the Ramayana story so that it points at the essence of the divinity of Rama from the onset. Therefore Rama is divine and his divinity is not an inclusion in the Ramayana. Work cited Brockington, Joseph. Righteous Rama: the evolution of an epic, London, UK: Oxford University Press, 1985 Datta, Amaresh. The Encyclopedia of Indian Literature (Volume One (A To Devo), New Delhi: Sahitya Akademi, 2006 Pollock, Sheldon. The divine king in the Indian epic. Journal of the American oriental society. Vol.104 (3) 1984; 505-528 Sharma, Ramashraya. Socio-Political Study of the Valmiki Ramayana, Jawahar Nagar, Delhi: Banarsidass Publishers, 1986 [1] Brockington 214 [2] Pollock 516 [3] Datta 83 [4] Pollock 519 [5] Datta 80 [6] Brockington 198 [7] Brockington 317 [8] Pollock 509 [9] Brockington 200 [10] Brockington 310 [11] Sharma 185 [12] Sharma 190 [13] Sharma 192

Teachers Salary :: National Budget Teaching Pay Essays

Teachers' Salary When was the last time that you saw a teacher sporting off a brand new Lexus? Or when was it that you heard of a teacher owning a ranch? The answer to this question is probably never. Although material possessions such as owning a luxurious home or driving an extravagant car might be chump change for people like the rich and famous, for teachers this kind of spending is literally an arm and a leg. Even simple necessities are out of reach with a teacher’s salary. The reason for this problem is due to our nation’s budget. Teachers along with others in the school system are underpaid and are not being adequately compensated for their services. Instead of rewarding teachers with higher pay the government is undermining their work. As a result, teachers are unable to buy that expensive car or even pay off that Honda that they bought when they were in college working for their teaching degree. School budgets must be increased immensely in order to insure the educational growt h of students and the professional development of teachers. There are four main reasons that are discussed in this paper, as to why more money should be spent on education. There are a number of key reasons why we must ensure adequate funding of our schools. To start, we must increase the accessibility of the Internet in our schools. With our society growing by the minute the need for technology is rapidly on the run. Today we depend heavily on the Internet to provide us with fast information. It is used in high tech businesses, in homes and in schools. Through the Internet we enable students to explore new and interesting issues. In addition to the books found in our local library, the Internet serves as a fundamental tool for education. With all of the assets that the Internet provides not all schools have it at their disposal. â€Å"According to a 1999 survey, conducted by Education Week only 87%, in states like Pennsylvania had Internet access† (Gazette 99). â€Å"This number however rose to 90% in 1999.† Although the numbers did rise there are other states that are not even close to that number of access. This poses as a major proble m because while other students are building their skills and are learning more, others still rely on books and articles. Through Internet use students will not only be introduced to a wide a ray of topics and search engines but will also be able to familiarize themselves with technology.

Essay --

In the novel Lord of the Flies, one of the main characters Jack Merridew is said to represent the instinct of savagery, violence, the desire for authority and evil. In the beginning of the novel, Jack desires power and authority over all things. Jack also retained a sense of moral politeness and behavior that society instilled in him. But soon, Jack becomes obsessed with hunting and devotes himself to the task, becoming very atavistic or animal like. As the novel continues, Jack becomes more savage, strengthening his ability to lead the group. Jack’s thirst for authority and violence are closely connected as both characteristics allow him to feel powerful. By the end of the novel, Jack has discovered that the boys’ fear of the beast is useful in controlling their behavior. Over the course of the boys’ time on the island, Jack’s behavior has experienced a significant transformation due to lack of civilization, primitive acts and cruelty towards others. One of the major developments in Jack’s behavior during his time on the island was loosing touch of the civilized world. In the beginning of the novel, Jack gives off the impression that he is willing to consent with the group before making any decisions. He does this in such ways as allowing the group of boys to elect either Ralph or himself as chief, and rationalizes with Ralph to settle any disputes. As Lord of the Flies continues, Jack creates difficulties for the boys, many of which would not be accepted in civilization. For example, in chapter 10 Jack attacks the hut Ralph and Piggy were sleeping in and steals Piggy’s glasses in order to kindle a fire on his side of the island. Golding writes â€Å"He was a chief now in truth; and he made†¦ From his left hand dangled Piggy’s broken... ...s to keep watch of it, so it wouldn’t go out. Jack also presents acts of cruelty in chapters 10 and 11 when Jack orders his savages to tie up and capture Wilfred, Sam and Eric so Jack can beat them assimilating irresponsible authority. Jack’s constant beatings and cruelty towards the other boys in the group has advanced throughout the novel, going from name calling and mocking to physically beating and killing. In summation, Jack Merridew’s desire for authority, power and violence overcame his knowledge of civilization throughout William Golding’s novel Lord of the Flies. Jack’s transformations were built off of his lack of civilization, primitive acts and ruthlessness towards others. Jack represented a dictatorship and evil on the island. Jack’s behavior changes were not for the better, but for the worst, bringing out the worst in him, as well as the other boys.

The Challenge :: Progressivism Education Teaching Essays

The Challenge â€Å"Good teaching is one-fourth preparation and three-fourths theatre.† (Gail Godwin) This statement can be proven time and time again in the classroom. Students can only learn so much sitting in their seats. Making the lesson into an adventure, letting students discover things on their own, hands-on, lets students feel that they have a part in what they get to learn and can grasp concepts better. Having this perception is almost essential in today’s classroom. Students are made to be in school for almost eight hours a day. To make the classroom fun lets students get the extra boost of energy they need. Running a classroom like this way a great example of how a Progressivist would do so. I want my classroom to be full of progressivism. Children should be given the chance to explore, develop opinions, and have extraordinarily unique personalities without one test determining the student’s knowledge. My philosophy is that education should be offered to students in the way that they learn best, whether it be through bookwork, group work, or presentations that not only will help them learn now, but also with everything they do. Education is a right and a gift that should be handled with care. Being a teacher is one of my main goals because if you cannot have fun within the learning process, and create an appetite for further knowledge, then students will never retain what they learn, nor want to. I want to have brightly painted walls that will create open-mindedness with educational murals, relating to the content area of the grade level I teach, to decorate the room. I want to have students arranged in groups to help each other learn. Students will be able to take part in the rule making process and the technique of learning in my classroom. If a student cannot learn under certain conditions, they should not be made to do so. The role of the teacher isn’t to stand in front of the room and dictate material. I feel that I should influence the growth of my students by controlling the environment in which the growth takes place, rather than pounding bits of information into their heads (Sadker and Sadker pp96-97).

Marketing Plan for MarryBrown Essay

INTRODUCTION Ms Ponnoraliza says that Marrybrown is Malaysian home-grown restaurant chain. Founded in 1981, they have more than 350 outlets serving fried chicken, burgers, finger food, desserts and drinks. Marrybrown has extended the menu that includes seafood, rice based tproducts, noodles and porridge and they also offer a famous local Malaysian dish: Nasi Lemak (offered as â€Å"Nasi Marrybrown†). The restaurant’s one of the biggest advantage is offering halal food, to dominate halal based countries, and preventing weak direct competition with some larger fast food chains. In the 1980s Marrybrown became the first fast food chain to franchise in Malaysia (Marry Brown). Marrybrown is the largest home-grown quick service restaurant chain with a global reach of over 400 outlets in Asia, Middle East, and Africa. Marrybrown is a global food service organization and a worldwide brand. Currently, Marrybrown is in different countries such as Dubai, India, China, Indonesia, Sri Lanka, Saud i Arabia, Kuwait, Kingdom of Bahrain, Syria, Republic of Tanzania, Qatar, Azerbaijan, Malaysia and Maldives (Marry Brown, 2012). According to Marrybrown’s official website Marrybrown is a winner of numerous awards, Malaysian International Home-grown Franchise of The Year, Malaysia Franchise of The Year, First Malaysian fast food franchise, Most Promising Franchise of The Year, pioneer member of the Malaysia franchise association and The Brandlaureate SMEs best brands Award 1007- Food and Beverage, fast food. As Marrybrown does provide franchise, the numbers of franchisees has currently increased upto 82. Marrybrown has great opportunities for both domestic and international markets. The concept of Marrybrown is to be business of the future, fast growing market, wider reach to the customers, high brand recall, cash business, lower investment and better returns and serve the food to the customers at petrol pumps, highways, and large railway stations. CURRENT MARKET SITUATION Marrybrown is a well-known as fast food restaurant internationally where they draw in clients by staying on the objectives like enhancing their position in the home-developed market and building their brand and in the meantime concentrate on the high quality of food serving by customers well.  Marrybrown’s main target is to improve their reputation amongst Malaysian’s customers, and to be recognized on what the restaurant is offering to attract more customers’ attention. On the other side, Marrybrown’s missions (2007) are to achieve a better standard in customer services, and increase sales and profits of the company. According to the official website of Marrybrown, their success is based on the high quality of foods, fast service and great value for money. Their products are prepared based on Malaysia’s Halal requirements. According to Ms Ponnorlize (2014) they provide fresh food in order to satisfy customers’ needs and make them enjoy wit h Marrybrown’s products. Furthermore, the restaurant likewise gives a brilliant, stylish and fresh look that supplements the lifestyle of today’s customers. This system attracts the attention of a certain group of customers such as kids and teenagers. Marrybrown is an example of overcoming adversity based on extraordinary tasting formulas that are unique and truly Malaysian. They work on approaches to make food, services, and establishment operations better to convey the highest standards of value. Secured in 1981, they have over 400 outlets internationally. Marrybrown has expanded the menu that offers exotic local delights such as seafood, noodles, rice based products and porridge. Nasi Lemak is one of the famous local Malay rice dish, based on the menu it is called as Nasi Marrybrown. Nowadays, Marrybrown offers a wide choice of unique, innovative products that focused on fast-food loving customers. Still, chicken presents the basic of the menu, including the signature Lucky Plate, Chicken Porridge, Nasi Marrybrown. Moreover, Marrybrown Sdn Bhd has turned into the first international company that opens an outlet in Myanmar. In three years Marrybrown has also targeted to set up 15 outlets in Southern Thailand, while this year from June until December it aims to open 15 new outlets in Malaysia. For now, there are more than 400 Marrybrown outlets in Malaysia, China, Indonesia, India, Sri Lanka, Maldives, Tanzania, the United Arab Emirates, Kuw ABOUT THE COMPANY SWOT Analysis Malaysian based fast food chain started back in 1980s, Marrybrown is the nation’s largest fast food chain with 400 outlets in 11. Half of its outlets  are in Malaysia and others in abroad. It is the only fast food chain that satisfies halal food customers (Marrybrown.com.my, 2012). Marrybrown serves the food at affordable price and is the first Malaysian fast food franchise in the country. Marrybrown’s core values are high quality food, fast service, clean environment and great value for money. Marrybrown is expanding internationally to become a global fast food industry. Soon it will open in Syria, Azerbaijan and Iran. Marrybrown has been awarded Malaysia International Home grown Franchise of The Year in the years of 1998, 1999, 2000, 2001 and promising franchiser award in India. Strength a) High quality food b) Halal food c) Unique fast food concept-Marrybrown carries a unique concept which brings about a fun and exciting eat-out experience. d) Adaptability to the market. Weakness a) Niche target market b) Intense competition c) Competitors quality of products and services Opportunities a) Growing market b) Improve the infrastructure for the society around it. c) Job opportunities for more. Threats a) Competition b) Consumers looking for better deal. OBJECTIVES To make a successful marketing plan, firstly have to plan the objectives of  marketing plan. Followings are the objectives of Marrybrown’s marketing plan on the new product Nasi MarryBrown (Nasi Lemak). To make the traditional recipe as well-known and penetrate into international market. To increase sales by 50% in upcoming 6 months. To increase brand awareness among targeting customers. To cover the whole target market. To increase the number of new customers. To increase the visibility and memorability of brand identity. To create value and make a difference MARKETING STRATEGIES Planning the marketing strategies is the most important for a company in introducing the new products. To penetrate the new product into market, it is vital to plan the marketing strategies. There are 4 types of marketing tools in a marketing plan; which is called 4 Ps. In order to introduce Marry Brown’s new product Nasi MarryBrown (Nasi Lemak), the company decide to apply 4 Ps to contribute into a marketing mix. PRICING STRATEGY Pricing strategy is the chase of classifying the ideal price for a product. Pricing strategy in marketing combines with other principles which are known as product strategy, place strategy and promotion strategy so that a new set of product can penetrate into market in a short period of time and build customers’ satisfaction. Marrybrown decided to use three types of pricing strategy to introduce our new product: Nasi MarryBrown (Nasi Lemak). We decided to apply discount pricing, skim pricing and market penetrating pricing systems. Marrybrown applies discount pricing in order to increase traffic and attracting new customers. This discounted pricing magnets attention to the product and can be used as a catch to bring in customers who will possibly obtaining other items. We use the skim pricing system to find the ideal price point for our product, which is unique item with unknown consumer demand. Our goal is to maximize potential profits layer by layer until the ideal price is reached. The appliance of market penetrating plan is to gain market share early for Marry Brown. The introduction of Nasi MarryBrown to the market is provided at low end prices in hopes to gain the  attention, loyalty, and market share of the customer base. PRODUCT STRATEGY The product offering, the heart of an organization’s marketing program, is usually the starting point in creating a marketing mix. As a fast food restaurant Marrybrown offers variety of fast foods and other type of food which are uncommon for fast food restaurants. The products are not much different from its competitors like McDonald’s and KFC in Malaysia, especially products are much similar to KFC. The products offered are burgers, desserts, soft drinks, rice, chicken and sea food based menu. As it is mentioned above that Marrybrown operates its restaurants chains in mostly Asia, therefore Marrybrown’s new Nasi Marrybrown is segmented more for Asian customers. This is one of the reasons what makes Marrybrown stand out from its competitors. Especially, following its slogan: â€Å"Something different† which offers offers our new introduced product, despite that Marrybrown fast food restaurants, also offers different menu which are not common for fast food restaurants. The â€Å"Something different† menu are rice and noodle products, and specifically include the new introduced dish: Nasi MarryBrown. The reason for offering Nasi Marrybrown is because it is one of the local favourites and attracts Asians since the restaurants chain mainly operate in Asia. (Yuvaraj S, 2011). Zazali M. (2012) reports that Chan, the restaurant chain owner, says they had to be different, so instead of offering only fried chicken and burgers they also offer locals’ main diches such as Nasi Goreng, Nasi Lemak (Nasi MarryBrown) and Chicken and Satay. She continued claiming that their competitors from US started copying their business module. Moreover, Marry Brown’s the advantages on its products over its competitors offering only halal food in Muslim countries would help the newly introducing product to become marketable as they are halal food. The picture below is the newly introduced product DISTRIBUTION STRATEGY One of the important part of marketing is distribution or place some may say. Without it marketing would be almost impossible. Place or distribution, strategies are concerned with making products available when and where customers want them. Would you rather buy a kiwi fruit at the 24- hour  grocery store within walking distance or fly to Australia to pick your own? We have conducted an interview with an outlet operator of Marrybrown namely Ms Ponnorliza (2014). According to her, Marrybrown has tough time with distribution. Its outlets are not placed in much places needed, which means not many customers are accessible to Marrybrown restaurants. As she mentioned that one of its competitors, McDonalds, is placed almost every 5 kilometres while Marrybrown is hard to find. The picture above also proves that Marrybrown is not popular in many parts of Malaysia compared to its close competitors which are easily accessible. However, making Marrybrown more popular would cost time and more money. Therefore, we came out with the idea that Marrybrown should offer home delivery. Marrybrown does not offer home delivery service now, this is its one of downsides of it. Home delivery to near locations is good choice to customers who find inconvenient to go to nearest Marrybrown restaurants. Usually, restaurants accept orders via receiving calls from customers for delivery services. While Marrybrown should offer online sale which can be used by customers who have a little more time. Online order is more convenient than ordering by calling, because customers can easily choose which product to offer from online menu and they will have unlimited time to choose as well. PROMOTION STRATEGIES As we most of us know that promotion includes advertising, public relations, sales promotion, and personal selling. Promotion’s role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product. Ms Ponnorliza (2014) says in the interview that Marrybrown does not do much about advertising on TVs or any other places. However, advertising new product (Nasi Marrybrown) heavily can help to draw attention to them. Since many people watch TVs, commercials on TV would be one of the best choices. Marrybrown should place more commercials on TV about Nasi  Marrybrown in order to attract more customers. Commercial timing is also important, therefore Marrybrown should consider it too. Placing its commercial about the new product before every meal time is the best choice, since people are feeling hungry and they need to eat. In today’s day, as it is information century people use internet, it is also a good opportunity to place web advertisement of the new product on most used websites, especially, social networks like Facebook, YouTube, Tweeter, Instagram and so on. This method helps Nasi Marrybrown to become more noticed. Road banners are also an effective way of advertising. Marrybrown should not forget about this too, placing its banners on the roads where traffic jam is more frequent is a good choice. Because when people are stuck in traffic jams there is more chance that they are paying attention to the advertisements. Especially, traffic jam where occur when people are coming back from their word, due to the fact that most people are hungry when they are coming back from work. Moreover, Ms Ponnorliza (2014) said that they visit and conduct different activities in different places in order to promote their products. This method is also useful and effective in promotion strategy. Additionally, telling about your about the product door to door is also one of effective ways of promoting. It can be done by mailing people’s mailboxes, mails which may include menus of the restaurant and pictures of the new promoted product. CONCLUSION According to our new marketing plan for Marrybrown product, we are planning to make it successful our plan within six months following by our objective. In our marketing plan, we are planning to apply our 4Ps marketing strategies properly so that our product can be selling well and increasing sales 50% in upcoming 6 months. Nowadays Marrybrown is using franchise system and open branches in other countries. So that we hope our marketing plan is going well not only in local market but also penetrating the international market. In conclusion, we hope our new product Nasi Marrybrown to be a best-selling product of Marrybrown in whole Malaysia and even internationally with suitable price. References Academia.edu (2014). Marketing research for Marrybrown. [Online] Available at: https://www.academia.edu/4918251/MARKETING_RESEARCH_FOR_MARRYBROWN [Accessed 18 July 2014] All Free Papers (2012). Missions, goals and values of Marrybrown. [Online] Available at: http://www.allfreepapers.com/English/Missions-Goals-Values-Marry-Brown/26848.html [Accessed 18 July 2014] MARRYBROWN. Awards. [Online] Available from: http://marrybrown.com.my/company/awards/. [Accessed: 29th July, 2014]. MARRYBROWN. Company History. [Online] Available from: http://marrybrown.com.my/company-history/. [Accessed: 29th July, 2014]. MARRYBROWN. Introduction. [Online] Available from: http://marrybrown.com.my/company/introduction/. [Accessed: 29th July, 2014]. PONNORLIZA. (2014) About Marrybrown. [Interview]. 23rd July 2014. YUVARAJ S. (2011). Marry Brown. [Online] Available from: http://www.scribd.com/doc/ 62773399/Marry-Brown. [Accessed: 24th July, 2014]. ZAZALI M. (2012) Marrybrown chain prospering after many trials and tribulations. The Star. [Online] Available from:http://www.thestar.com.my/Story/?file=%2F2012%2F3%2F28%2 Fmetrobiz%2F10997466. [Accessed: 24th July, 2014].

Enduring Vision Chapter 30 Notes

Identifications: * Yuppies/VCRs/Three Mile Island * Yuppies: young, urban professionals who wore ostentatious gear such Rolex watches or BMW cars. they came to symbolize the increased pursuit of wealth and materialism of Americans in the 1980s, represented decade of greed, stopped being radical, worried about weight. * VCRs: video cassette recorders became popular in the late 70's that allowed viewers to tape and view later their favorite programs and to rent movies on cassette.As entertainment became privatized, families stayed home with the VCR instead of going to the movies * Three Mile Island: 1979 an accident at the nuclear plant at this location that caused a radiation leak and forced the evacuation of 140,000 people near the site. the story made headlines around the world and seemed to confirm people's fears about nuclear power. * Roe v. Wade/Equal Rights Amendment (ERA)/AIDS/Moral Majority/televangelists * Roe v. Wade: the 1973 Supreme Court decision holding that a state ban on all abortions was unconstitutional. he decision forbade state control over abortions during the first trimester of pregnancy, permitted states to limit abortions to protect the mother's health in the second trimester, and permitted states to protect the fetus during the third trimester * Equal Rights Amendment (ERA): a constitutional amendment originally introduced in congress in 1923 and passed by congress in 1972, stating that â€Å"equality of rights under the law shall not be denied or abridged by the united states or by any state on account of sex. despite public support, the amendment failed to acquire the necessary support from three-fourths of the state legislatures. DID NOT RATIFY * AIDS: AIDS epidemic in the 1970s made many Americans more cautious in their sexual behavior. * Moral Majority: political organization of the United States which had an agenda of evangelical Christian-oriented political lobbying. Formed by Jerry Falwell. organization made up of conservative C hristian political action committees which campaigned on issues its personnel believed were important to maintaining its Christian conception of moral law. his group pressured for legislation that would ban abortion and ban the states' acceptance of homosexuality. * Televangelists: ministers who would spread their messages via television networks * Gerald R. Ford/WIN/Mayaguez incident/Election of 1976 * Gerald R. Ford: Nixon’s vice president after Agnew resigned; he became the only president never to be elected. Taking office after Nixon resigned, he pardoned Nixon for all federal crimes that he â€Å"committed or may have committed. * WIN: â€Å"Whip Inflation Now† a program by the ford administration to curb inflation and dramatic price increases by putting pressure on businesses to lower prices and deter consumers from hording goods. Did not really work. Start due to OPEC * Mayaguez incident: in May of 1975, Cambodian communists seize the ship Mayaguez and 39 Ameri cans are held hostage. In retaliation the president ordered bombing on Cambodia and the launch of a rescue mission * Election of 1976: Jimmy Carter/democrat vs.Gerald Ford/republican= carter wins * Jimmy Carter/Love Canal/Panama Canal Treaty/SALT II/Iran hostage crisis/Camp David * Jimmy Carter: from Georgia was viewed as a Washington â€Å"outsider† with no political ties and no scandals, people thought he would bring fresh ideas * stressed human rights. because of the soviet war in Afghanistan, he enacted an embargo on grain shipments to USSR and boycotted the 1980 Olympics in Moscow. Created the department of energy and the department of education. e was criticized for his return of the panama canal zone * Love Canal: a neighborhood in Niagara falls, New York, which became the subject of national and international attention, controversy, and eventual environmental notoriety following the discovery of 21,000 tons of toxic waste buried beneath the neighborhood * Panama Canal Treaty: 1978 – passed by president carter, these called for the gradual return of the Panama Canal to the people and government of panama.Very controversial. The people were not happy. * SALT II: (strategic arms limitation treaty) superpowers pledged to limit nuclear arms production, although signed it was never officially ratified by the American senate * Iran hostage crisis: in November 1979, revolutionaries stormed the American embassy in Tehran and held 52 Americans hostage. The carter administration tried unsuccessfully to negotiate for the hostages’ release. n January 20, 1981, the day carter left office, Iran released the Americans, ending their 444 days in captivity * Camp David: peace talks between Egypt and Israel mediated by president carter * they led to a peace treaty the next year that returned the Sinai peninsula to Egypt, guaranteed Israeli access to the red sea and Suez canal, and more-or-less normalized diplomatic and economic relations between the t wo countries. his isolated Egypt from the other Arab countries and led to Sadat’s assassination in 1981 * Ronald Reagan/Reagan Revolution/Reaganomics/deregulation/Contras/Grenada/Beirut bombings * Ronald Reagan: elected president in 1980 and again in 1984. he ran on a campaign based on the common man and â€Å"populist† ideas. Had participated in McCarthy trials. Iran released hostages on his inauguration day in 1980. he used the strategic defense initiative to avoid conflict. his meetings with Gorbachev were the first steps to ending the cold war. e was also responsible for the Iran-contra affair which bought hostages with guns * Reagan Revolution: increased defense spending reduced social programs and cut taxes they were based on supply side theory of growing the economy by cutting government interference and taxes. attempt to return America to the traditional values of church, family, and free enterprise * Reaganomics: these policies combined a monetarist fiscal pol icy, supply-side(cut income taxes), and domestic budget cutting. heir goal was to reduce the size of the federal government and stimulate economic growth, unemployed started going back to work * it included tax breaks for the rich, â€Å"supply-side economics,† and â€Å"trickle down† theory * Deregulation: the lifting of restrictions on business, industry, and professional activities for which government rules had been established and that bureaucracies had been created to administer * Contras: a Nicaraguan rebel group that got financial support from the CIA. his group was formed as a response to the overthrowing of Anastazio Somoza Debayle * Grenada: a small Latin country where a communist government had taken power. Reagan invaded the country in protest of communist expansion, showing that he was not pursuing detente. Beirut bombings: Lebanon 1983: two truck bombs struck separate buildings housing united states and French military forces killing 299 Americans and Fr enchmen – suicide bombers – led to the withdrawal of the international peacekeeping force from Lebanon – Reagan administration was ; is severely criticized for its foreign policy * SDI/Election of 1984/Iran-Contra Affair/Mikhail Gorbachev/START/INF Treaty/Pan Am 103 * SDI: Reagan’s proposed strategic defense initiative (1983), also known as â€Å"star ars,† called for a land- or space-based shield against a nuclear attack. Although SDI was criticized as unfeasible and in violation of the antiballistic missile (ABM) treaty, congress approved billions of dollars for development. * Election of 1984: republican: Ronald Reagan (won in a landslide) democrat: Walter Mondale (running mate: Geraldine Ferraro– first woman candidate). Iran-Contra Affair: president Reagan authorized the off-the-books sale of stolen weapons from the pentagon to Iran in order to fund the Nicaraguan contras; congress had forbidden him to use government funds to support the contras; helped keep Iraq from winning the Iraq-Iran war (did not want a middle eastern superpower); very illegal (Iran was considered a terrorist state) and almost caused Reagan to be impeached * Mikhail Gorbachev: soviet statesman whose foreign policy brought an end to the cold war and whose domestic policy introduced major reforms * START: â€Å"Strategic Arms Reduction Talks†, talks between the united states and the soviet union in which reductions in missiles and nuclear warheads, not merely a limitation on increases, were negotiated * INF Treaty: 1987 agreement between the United States and the Soviet Union. Signed in Washington, DC. by US. President Ronald Reagan and Gorbachev on December 8, 1987. he treaty eliminated nuclear and conventional ground-launched ballistic and cruise missiles with intermediate ranges, defined as between 500-5,500 km (300-3,400 miles). under the treaty both nations were allowed to inspect each other's military installations * Pan Am 103: 19 88 Libyan terrorist attack on US; destroyed American plane (bomb); worst terrorist attack on us until 9/11 (270 killed) Questions: 1. Which social activist movement of the 1960s continued strongly in the 1970s and 1980s? Why? a. The environmental movement continued strongly in the 1970’s and 1980s. It gained momentum with Rachel Carson’s Silent Spring, and the environmental laws of the 1960’s and the start of Earth Day in 1970.The creation of groups such as Sierra Club and Greenpeace, for which membership increased greatly. Campaigns to save animals, plants, and the ocean were launched. In the 1970’s environmentalists attacked the nuclear plants employing rallies and protests. The Three Mile Island incident and the China Syndrome movie also aided in Environment change. b. The woman’s movement also continued strongly. With the Roe v. Wade decision, and the ERA 2. What was the  Roe  v. Wade  decision? Why did it prove to be politically divisive throughout the 1980s and early 1990s? c. Roe v. Wade was the 1973 Supreme Court decision holding that a state ban on all abortions was unconstitutional.The decision forbade state control over abortions during the first trimester of pregnancy, permitted states to limit abortions to protect the mother's health in the second trimester, and permitted states to protect the fetus during the third trimester. d. The decision proved controversial, especially with the Evangelicals who were pro-life. The women, however, responded with Pro-life campaigns, which polls revealed represented the majority of Americans. 3. How did prospects for Native Americans improve in the late 1960s and 1970s? What significant problems continued to plague American Indians? e. Acts of militancy by the Native Americans caused the government to give the native Americans more rights over their lives and the reservations. Pride in being Native grew.The natives also launched business ventures on the reservations, maki ng a lot of doe. They also gained the rights guaranteed in previous treaties. Alcoholism, disease, and high unemployment rates still affected the reservations but they still gained prosperity as a whole. 4. In what ways did religious faith play a more decisive cultural and political role in the 1970s and 1980s? f. The evangelists took on conservative backlash against the radical changes in America. They first made movements against Roe v. Wade which led to the government stopping Medicaid for abortions. It also stopped the passing of the ERA bill. It also retrogressed the gay rights movement. New groups formed with religion and spiritual questioning.The moral majority formed the pro-life, pro-family, pro-moral, and pro-American crusade. Televangelists appeared on TV across the nation reaching millions of viewers. 5. What were the troubles that overwhelmed the Carter administration and prevented Carter's reelection? g. Carter gave the Panama Canal back to Panama. His sheltering of th e Shah in Iran led to the hostage situation in Iran. The Iranians abused the American flag, and had anti-American mobs. Inflation grew sharply worse as a second major oil crisis drove up prices. The Federal Reserve Board pushed the discount rate ever higher. With the cost of both credit and oil so high, economic activity deteriorated to â€Å"stagflation. † Carter’s reign was cursed.